What's an Explainer Video and Why Do You Need One for Your Business?
"Is it necessary to have an explainer video for my business?"
"How is it going to help me sell my product?"
If you have asked yourself these particular questions before, then we are here to help you!
To successfully sell a product on the Internet you need to follow couple of basic steps, including which are easy access to the information about yourself and your product; and simple and understandable description of your business. Is the explainer video going to help you with that? Let's see!
"How is it going to help me sell my product?"
If you have asked yourself these particular questions before, then we are here to help you!
To successfully sell a product on the Internet you need to follow couple of basic steps, including which are easy access to the information about yourself and your product; and simple and understandable description of your business. Is the explainer video going to help you with that? Let's see!
Generally speaking, online video marketing is a strategy in content marketing which makes use of videos to substantially communicate with your future clients about your brand, product or service.
Videos are so popular right now that they can be applicable for numerous purposes, such as "how-to" videos; "about us" videos; explainer videos; webinars and corporate training videos, and sometimes they are being used for customer testimonials.
Explainer video is usually a short video-introduction to your business. You tell your customer what you do and how you can help them. Easy, right?
Your potential customer can watch a 2 minute video and learn more useful info about the product you put on market than if he was reading exactly the same information (It would actually took him more time to do). Videos, especially 2D animation, are very effective when it comes to communication with clients.
Here are some proven benefits of animated explainer videos:
1. Clarifying the objective of your product
People can interpret text in dozens of ways, so the message you wanted to deliver can easily be misunderstood. What the explainer video does is present the brand in a right way. People gain a better understanding of a product or service once they see and hear someone explain it. That way you make sure that your potential buyers are given useful and correct information.
2. Scaling up conversions as well as sales
Product purchase is the key point in video marketing. Once you have explained all the pros of your product in a small video, chances of getting attention to your product and increasing the sales are pretty high.
When there is a video explanation of the product, there's always good possibility to see the real statistics. Explainer videos help you see what products potential buyers are most interested in simply by checking the views. These numbers show how many people could actually become your customers, and you can see and compare the statistics by yourself.
Videos are so popular right now that they can be applicable for numerous purposes, such as "how-to" videos; "about us" videos; explainer videos; webinars and corporate training videos, and sometimes they are being used for customer testimonials.
Explainer video is usually a short video-introduction to your business. You tell your customer what you do and how you can help them. Easy, right?
Your potential customer can watch a 2 minute video and learn more useful info about the product you put on market than if he was reading exactly the same information (It would actually took him more time to do). Videos, especially 2D animation, are very effective when it comes to communication with clients.
Here are some proven benefits of animated explainer videos:
1. Clarifying the objective of your product
People can interpret text in dozens of ways, so the message you wanted to deliver can easily be misunderstood. What the explainer video does is present the brand in a right way. People gain a better understanding of a product or service once they see and hear someone explain it. That way you make sure that your potential buyers are given useful and correct information.
2. Scaling up conversions as well as sales
Product purchase is the key point in video marketing. Once you have explained all the pros of your product in a small video, chances of getting attention to your product and increasing the sales are pretty high.
When there is a video explanation of the product, there's always good possibility to see the real statistics. Explainer videos help you see what products potential buyers are most interested in simply by checking the views. These numbers show how many people could actually become your customers, and you can see and compare the statistics by yourself.
3. Maximizing SEO rankings
One of the ways to get organic traffic to your website is through increasing the time spent on it and the user engagement rate. How can you do that? Simply by uploading an animated explainer video which keeps your audience entertained, interested in your product and, as a result, happy. People watch your animated explainer videos, spend more time on the web page, and all of the search engines think your website is reliable and useful source, so it is easier to get to the top.
4. Making your brand recognizable
Let's face it, videos are everywhere. Every social media platform gives you access to tons of video content, and most of the time videos are shown to viewers way more than pictures. Nowadays videos are super easy to share! Instagram has something to offer: people are now watching more "insta stories". And with the release of IGTV companies all over the world are using video marketing like never before. Once people see the animated video of your startup they are more likely to remember what it is about, so they will be familiar with your business and recognize you the next time they see one of your products. Besides, don't forget about YouTube (one of the most popular video-sharing platforms) where you can advertise your brand via such videos!
5. Using the explainer video for more than once
Having an animated explainer video doesn't necessarily mean having it for one purpose. It can be used in your presentations, as investor pitch or simply in your email subscriptions. There will always be ways of sharing videos like this with the world.
6. Creating a trustworthy brand
Since videos are more engaging, having one for your brand means creating a space customers want to come back to. People are driven by emotions and are more attached to things they have emotional connections with. By using 2D animation videos you are influencing your potential customers in a positive way and creating connections between a customer and your brand.
Here is a sneak peek of what is coming next: we are going to tell you all the details you need to know about 2D animation videos and how to make them worth watching!
If you are interested, we are always here!
One of the ways to get organic traffic to your website is through increasing the time spent on it and the user engagement rate. How can you do that? Simply by uploading an animated explainer video which keeps your audience entertained, interested in your product and, as a result, happy. People watch your animated explainer videos, spend more time on the web page, and all of the search engines think your website is reliable and useful source, so it is easier to get to the top.
4. Making your brand recognizable
Let's face it, videos are everywhere. Every social media platform gives you access to tons of video content, and most of the time videos are shown to viewers way more than pictures. Nowadays videos are super easy to share! Instagram has something to offer: people are now watching more "insta stories". And with the release of IGTV companies all over the world are using video marketing like never before. Once people see the animated video of your startup they are more likely to remember what it is about, so they will be familiar with your business and recognize you the next time they see one of your products. Besides, don't forget about YouTube (one of the most popular video-sharing platforms) where you can advertise your brand via such videos!
5. Using the explainer video for more than once
Having an animated explainer video doesn't necessarily mean having it for one purpose. It can be used in your presentations, as investor pitch or simply in your email subscriptions. There will always be ways of sharing videos like this with the world.
6. Creating a trustworthy brand
Since videos are more engaging, having one for your brand means creating a space customers want to come back to. People are driven by emotions and are more attached to things they have emotional connections with. By using 2D animation videos you are influencing your potential customers in a positive way and creating connections between a customer and your brand.
Here is a sneak peek of what is coming next: we are going to tell you all the details you need to know about 2D animation videos and how to make them worth watching!
If you are interested, we are always here!
Subscribe Our Blog
Get new helpful articles about animation, explainer videos and video marketing
